From our first kick-off with the city of Lynchburg, Virginia we knew it made more sense for Grafik to establish the brand sensibility from a high-level “look & feel” and then have our client’s various departmental teams develop materials specific to their needs. After creating a few key marketing pieces, including their new website and tagline, we set out to produce an online Brand Style Guide.
The guide is now available to the various departmental design teams who are putting it to good use. And we’re no longer cringing.
Detailed description that deconstructs the Parks & Recreation Collateral Template
