The 2010 W³ Awards program honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Sanctioned and judged by the International Academy of the Visual Arts, entry into this global award program is accessible to the biggest agencies, the smallest firms, and everyone in between. Grafik’s Gold was in the category of “Agency Self-Promotion.”
At Grafik, we are particularly pleased with the award because the new site, launched in early 2009, was a dramatic online evolution of our own brand that included a new identity, a comprehensive portfolio, and an integrated team that has grown to include interactive talent from some of the nation’s top agencies and consumer brands.
In keeping with Grafik’s sweet spot—building unique and branded experiences—Grafik.com is a non-traditional one-page site that provides a surprisingly fresh and intuitive user interface that also presents some unique challenges for page rendering, navigation, and search engine optimization. A client-side font rendering engine and a healthy dose of jQuery were called in to address these and many other issues–and to show off our technology chops.
Internally and externally, the response to the new site has been positive. We like that. And, now and then, it’s nice to win an award for our efforts.
Grafik Website: www.grafik.com
