Grafik has a long history of donating time and talent to causes that have universal impact. One such effort is the work of the International Justice Mission (IJM). Grafik got on board to help raise awareness by creating an identity and website for Stop Injustice: 5 Weeks for Freedom, a major awareness and advocacy campaign to support IJM’s work and give a voice to victims of modern-day slavery and other forms of injustice.
A team of ordinary people is giving up five weeks to cycle 1800 miles of the Underground Railroad from June 28 to July 31, 2010. Grafik designed an interactive website to follow the tour that offers live streaming of the entire event, opportunities to meet the riders and to blog about the tour, “Real World-esque” videos uploaded each night about daily tour adventures, and the chance for spectators to be engaged in the campaign as it is happening throughout the entire tour.
“The team at Grafik is so pleased to be part of this effort.” says Gregg Glaviano, Partner and Creative Director at Grafik. “Personally, I have participated in several long distance rides for causes and I know how much impact they can have on bringing awareness to important campaigns. We knew that designing a website like this to accompany a ride of such importance can do so much to raise consciousness and funds. It also has a huge impact on our company, energizing and inspiring our team to do great work.”
Not only did Grafik design the website, but the riders’ jerseys, supporters’ t-shirts, posters, banners, and wraps for the vans that accompany the riders along the way. To get involved, to track the ride, or to make a donation, please visit 5weeksforfreedom.org.
