Longstanding client Volunteers of America (VOA), has been working with Grafik for over five years. Together with the VOA creative team, there was an initiative to keep the organization on the cutting edge to maximize budget and reach for their 2009 Annual Report. The collaboration yielded the amazing work that can be found at http://annualreport.voa.org/.
The Annual Report is groundbreaking for the organization for many reasons. It takes what was formerly a one-dimensional product with limited reach to a limited audience and turns it into a multi-purpose tool, with unlimited reach and potential. Eco-friendly, using no paper product at all, the interactive website is not only a tool that informs stakeholders and interested parties in VOA’s 2009 activities, but can be used by VOA in future presentations and meetings throughout the year.
Gregg Glaviano, Creative Director and Partner at Grafik says, “Having worked with VOA for over five years designing their printed annual reports, the online delivery allows us a richer more versatile experience that can reach a broader audience than before and with less waste. I believe Grafik’s advantage is understanding both mediums and working with our clients to recommend the tactics that will deliver the greatest results for their investment. ”
This is a wonderful example of Grafik’s history of creating partnerships that forge new paths of excellence that serve not only our clients, but the greater good of us all.
