Case Study: IAP
Rising to the challenge
See how IAP’s extraordinary accomplishments are now recognized.
That’s been the “marketing funnel” for decades. But in today’s digital world, it’s essential to establish the feedback loop of engagement. With it, you have more than just a close—you have a way to continually delight the customer.
Thoughtful, data-driven experience design—of websites, mobile apps, products and services—is critical to successful brand experiences. Our agile approach leads to holistic, immersive brand experiences that deliver value and delight today’s omni-channel customer.
Compelling and valuable on-brand content, delivered at the right time, wins hearts and minds. Whether animated or live-action videos, long- or short-form blog posts, eBooks, sites, speeches and more—our strategists, writers, and designers create impactful content that delivers value.
Your audiences connect with you on Twitter, at tradeshows, on Instagram, Facebook, and a dozen other channels. We deliver Customer Relationship Management strategies that respond smartly, speak with a single voice, and build lasting relationships.
Google constantly evolves their algorithms to create a better search experience. To put you atop the search results—organic or paid—our digital technologists evolve their approaches, too, creating data-driven strategies and structured campaign executions.
Today, digital and physical experiences combine (think Internet of Things, for one) to transform how brands engage consumers. Whether at home or at a tradeshow, in a store or at a paid event, our designed experiences can turn the casual customer into a brand ambassador.
Winning social strategies are rooted in a deep understanding of consumer behavior and psychology. Armed with that understanding, we leverage owned, earned and paid media while creating channel-specific content that sparks organic engagement and fuels brand advocacy.
Well-designed digital strategies get you the results you need: increased traffic and qualified leads. Using digital tools to surface meaningful audience insights, we follow a proven methodology to craft both the strategies and the tactical playbooks that deliver on your digital investment.
Core messages must align in any medium. The digital display ad that works in the blink of an eye must share the same brand DNA as the diorama metro riders gaze at for minutes waiting for the train. Our integrated, multidisciplinary teams produce truly integrated campaigns.
We create advertising that is welcomed by the target. Rather than talk at prospects, we engage in a conversation. That ethos is applied to everything from traditional broadcast like TV and radio to all digital content to sales collateral, out-of-home, and trade show support.
Why are you in—or not in—a million tweets? Who’s visiting your site? Who isn’t? What’s driving return visits? We use the services below, and more, to keep our ear to the digital ground.