Case Study: IAP
See how we set IAP apart in the critical—but crowded—defense contractor sector.
Mergers and acquisitions are a lot like a marriage—sometimes the partner takes on the name of the other, sometimes the names are combined, and sometimes an entirely new name is in order. Determining the right solution is just one of the many challenges our experts tackle.
We know the M&A drill: time is compressed, business leaders are tense, financial stakes are high, political sensitivities abound, and everyone has an opinion that matters. Yet, defining your brand can’t be shortchanged. This is when you need focus and objectivity. Grafik delivers both by diving in and carefully exploring all the options. The way we see it, the best way to create a perfect new union is to understand the original brands.
We conduct the essential research, and then develop a brand strategy that will inform your new brand identity and your customer engagement. The result of all this is a new company persona that appeals to internal and external stakeholders, fosters desired perceptions in the market, drives desired behavior, and delivers bottom line performance. A solution we call The Right Idea.
From technology to e-commerce, to finance and beyond, we’ve built brands that create value, attract talent and get people talking.
Strengthen the bond.