Grafik's creative strategy team during brand launch meeting.

Entering New Markets

We’ll help you speak to new audiences as if they were old friends

Whether you’re entering a new domestic market, expanding internationally, or introducing a new brand extension, Grafik is expertly positioned to guide your transition and help you meet the demands of new audiences.


We’ll evaluate brand architecture, brand values and attributes to ensure alignment. And we’ll work to identify distinctions that will appeal to your internal audiences—as well as investors, customers, and new prospects.

Once we have completed the critical research, we’ll apply our learning to develop a brand strategy that will inform your brand identity and customer engagement for the expanded markets. The result of all this: increased awareness, broader appeal, and stronger buyer performance.

A Grafik designer conducting image research for a visual identity.

Immersive Research


  • Internal stakeholder interviews
  • External stakeholder interviews
  • Communications audit (all messaging)
  • Site Audit
  • Competitive Review
  • Competitive digital review (including social media)
A sound strategy requires a methodical process and attention to detail.

Sound Strategy


  • Determine Brand attributes and pillars
  • Target Audiences and Persona Development
  • Positioning
  • Naming
  • Digital Marketing Strategy
  • Mantra development
A Grafik designer working on a logo sketch for a visual identity.

Impactful Creative


  • Visual Identity
  • Logo
  • Messaging
  • Website
  • Advertising and Marketing
  • Outdoor
  • Experiential
  • Tradeshow
Firms We’ve Helped

From technology to e-commerce, to finance and beyond, we’ve built brands that create value, attract talent and get people talking.


Chart a course with us.