A Grafik Art Director working on creating logo system for client.

Brand Refresh

We breathe new life into brands that have lost their edge

You may be repositioning because of shifting consumer expectations or evolving market dynamics. Perhaps you want to increase your brand equity, or position your company for acquisition. No matter the reason, our strategic approach helps you re-define the value of your brand in ways both singular and compelling.


To achieve your goals and objectives, we start every brand refresh by researching your organization, your audiences, competitors, and industry. Typically, this includes thorough interviews with stakeholders and customers. When existing research is available, we dive in, identifying gaps that need to be closed, and insights that need validation.

With this deep dive complete, we develop a brand strategy to guide the evolution of your brand identity and ongoing customer engagement. The result is a refreshed experience that transforms stakeholder perceptions, changes behavior, and drives bottom line performance.

A Grafik designer conducting image research for a visual identity.

Immersive Research


  • Internal stakeholder interviews
  • External stakeholder interviews
  • Communications audit (all messaging)
  • Site Audit
  • Competitive Review
  • Competitive digital review (including social media)
A sound strategy requires a methodical process and attention to detail.

Sound Strategy


  • Brand Attributes
  • Brand Pillars
  • Target Audiences and Persona Development
  • Positioning
  • Messaging Platform
  • Digital Marketing Strategy
  • Mantra development
A Grafik designer working on a logo sketch for a visual identity.

Impactful Creative


  • Visual Identity
  • Logo
  • Website
  • Display Ads
  • Outdoor
  • Experiential
  • Tradeshow
Firms We've Helped

From technology to e-commerce, to finance and beyond, we’ve built brands that create value, attract talent and get people talking.


Your makeover awaits.