More than a promise

In 2012, with the unveiling of a potent drug treatment for Cystic Fibrosis, the Cystic Fibrosis Foundation recognized just how close they were to curing the disease once and for all. CFF had funded research for the new drug, and leadership celebrated the FDA approval with a fresh determination to embolden volunteers and expand the donor base.

Grafik worked closely with the organization to overhaul its brand and breathe new life into the mantra, “Adding Tomorrows.” The comprehensive effort included strategic positioning, a new logo, and a powerful brand video.