Expanding beyond the category

When you’re this well known, folks think they know all about you. Nearly every dealer in the country knows the value of the CARFAX Vehicle History Report in closing a sale, but many remained unaware of CARFAX brand extensions that boost business and efficiency in every part of a dealership. Our redesign of the CARFAXfordealers.com site, now based on user journeys, quickly makes the case for CARFAX products that help dealers increase turn and create lifetime customers.